A great love. We are Katia and Ilario, parents of two beautiful children.
Viola, the little girl, is two years old when she begins to manifest disorders typical of those with celiac disease, confirmed by a clear and precise diagnosis.
We have to reinvent ourselves, adapt to a new life gluten free, with serenity and certainly a lot of commitment; From here we start to look around, noticing that there is no reference point in the area for this type of products, apart from a few pharmacies.
And that's where something clicks.
And that's where something clicks.
A pharmacy is aseptic, the association with unhappy thoughts and states of illness is easy, shopping for our little girl among those shelves is depersonalizing, it puts a bit of melancholy.
In order not to enter the pharmacy we begin to go even further, looking for stores specializing in gluten-free foods, but in the end we ask ourselves: why not launch ourselves into such an activity?
In order not to enter the pharmacy we begin to go even further, looking for stores specializing in gluten-free foods, but in the end we ask ourselves: why not launch ourselves into such an activity?
We could have made her a point of reference for us, of course, but also for all those who have the same problem as Viola, giving a more intimate and familiar dimension, but also solutions, to an increasingly widespread and common problem.
Intolleranze Zero opens on March 6, 2016, quickly becoming a point of reference for all those who suffer from celiac disease and intolerances, offering an assortment of products that allow you to vary your daily diet, without sacrificing the taste experience.
A detail we will never forget is this: Viola who enters the new store for the first time, opens her eyes wide at the sight of all those products that are hers, just hers, she recognizes the packaging, the shapes! He looks for our gaze, asks: "but is that really all to me?"The image of her jumping, running back and forth, clapping her hands for joy is a sign that yes, Zero Intolerance is our choice of heart, the right one.
And for almost three years now, we have loved welcoming our special customers to this space, exchanging tips, recipes, smiles.